Promotions/Daily Deals Application Approval Process

Discover the Approval Process

When applying for a promotion or daily deal via the Seller Portal, you can expect a streamlined and transparent process to keep you informed and in control. Your application will go through several steps before it is approved.

The process outlined below details the promotion application’s approval process:

1. Application Submission: Once you submit your promotion application, our system automatically checks it against the promotion criteria. If there’s an error, such as a missing Recommended Retail Price (RRP), you’ll receive a notification to correct it.
2. Automatic Verification: The system provides immediate validation feedback, allowing you to address any issues and quickly resubmit if necessary.
3. Promotion Team Review: Applications that meet the initial criteria are forwarded to Takealot’s Promotions Operations team for a final review. You can expect a decision within 48 hours.
4. Feedback and Notifications: You’ll receive feedback in a “read-only” format, viewable in the application feedback section of the portal. This includes whether your products have been accepted, require changes, or have been rejected. All actions are logged with details like date, time, and outcome, keeping you entirely in the loop.
5. Promotion Management: The portal features a Promotions Calendar and View Bulk Results tabs, each with a counter showing the number of promotions you’re involved with. You can manage your active and past promotions, view only promotions you’ve applied to, view promotions according to Category, Promotion Status and Type, edit upcoming promotions, and view bulk results.
6. Performance Metrics: You’ll have access to performance metrics such as the sell-through rate and gross merchandise value (GMV) per product, which will help you gauge the success of your promotions.
7. Promotion “New” Flag Feature: A “New” flag will be displayed next to your product, indicating its promotion status.

Suppose a change happens in a seller’s Recommended Retail Price (RRP) or Selling Price after receiving an acceptance email from Takealot’s Promotions Operations team to participate in our promotional activities. We will reject your application. Additionally, should the seller not update the status of their Stock on Hand (SoH) under Manage My Offers on the Seller Portal or doesn’t send the stock to the Distribution Centre ("DC") on time, we will reject the seller’s application.

How can a Seller Optimise its Application?

• Catalogue or Product Display Page Quality: We consider the Product Display Pages as Takealot’s Salespersons. Sellers are encouraged to ensure their product display pages comprehensively outline their products. 
• Discounting: Sellers are encouraged to ensure their discounting is appealing enough to entice the customer and drive conversion.
• Trending & Relevance: Sellers are encouraged to ensure their products are relevant to the customer’s appetite.